Velocity and knowledge in growing businesses

It is a widespread idea that companies need to be faster to be more competitive. What is meant by this is that, if there is greater speed in the processes of a business, customers will prefer to respond at that pace rather than at a slower one, and that they will prefer a faster organization to one that responds more slowly to their requests. Speed also ensures that there are more products per unit of time, and that more items can be sold and distributed to more stores or businesses.

In physics, velocity is defined as a vector measurement of the rate and direction of motion. But we are not in physics class, are we? To dive in, understanding what velocity means in a business context will be crucial. Velocity in business is how long it takes a company to achieve certain milestones measured in days, hours, or minutes. It is the amount of work that is completed in a given time. Furthermore, velocity exists in all business functions, including product or service, sales, and marketing. (plooto.com)

However, speed must never be achieved at the expense of quality. A product that arrives faster, but has a very low quality, is a customer that will surely stop trusting the organization. And, although it may seem obvious, there are many businesses that lose users because they speed up, but let them lose quality in customer service or in the effectiveness and satisfaction offered by their products.

That is why business technology analysts and consultants always insist on the need to have a clear plan of how to achieve speed acceleration in a given activity or business. Without this clearly stated model, the risk of reaching failures and losses in quality is very high, and acceleration ends up becoming a headache instead of an improvement and growth for the company. How can we achieve a successful strategy to increase speed in our business?

The most important thing in this sense is how information is used: if information becomes knowledge, then the business has the most important asset to consider any change and any improvement, because knowledge provides a complete picture of how the business behaves and how and where elements can be introduced to speed up activities, communications, responses, etc..: “Business knowledge is an important strategic asset. It is a sum of skills, experiences, capabilities and insight which you collectively create and rely on in your business. It affects all the activities in and around your business”. (nibusinessinfo.co.uk)

Knowledge for speed

Speed is not only about doing activities in less time, but, in a business, it is about ensuring that all activities have the same acceleration and that the links between them remain successful and effective. If a product order is placed more quickly, but the response to it does not have the same speed, a problem is created. If the communication between human resources and accounting is faster, but the same does not happen between these two departments and management, there will surely be misunderstandings in the organization.

To prevent these misalignments from occurring, it is necessary for the company to know itself in depth, for management to recognize where the key points of its operation are, who is responsible for each process and when it should be developed; for employees to know exactly where they should go to solve a problem and what the procedures are for making requests. With such an overview, it is possible to start speeding up the operation and make the whole business go faster.

That’s why knowledge is key. Knowledge can only happen if the company can gather all its information to have it available and make analysis in order to discover the true structure of its processes. The reason is that many times the organization does not work as it thinks it does, but there are alternate processes, improvised actions that seek to solve inconveniences, communications outside the main stream. It is impossible to accelerate a business under these conditions.

For this reason, automation is a recommended procedure. Automation integrates all actions and thus discovers if there are hidden activities or activities outside the intuitive knowledge of management and executives. This provides complete maps of how employees are organized to interact and what business strategy and organizational culture operates spontaneously. With automation, then, the conditions for knowledge are in place, and with knowledge, business acceleration can be attempted.

This is what we have seen over and over again in our activity as partners of many organizations that have seen how they have improved their processes, and how all their activity is accelerated without losing any quality; this way, reliability is gained, money is saved, resources are better managed, etc. The automation achieved by our Dexon Business Process Management tool has been key for many businesses to gain speed, but, more importantly, to get to know in depth the real possibilities of their business.

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