It is the ability to capture and set out, in real time, all the information related with a company in its commercial development.
BAM must be understood as a possibility available from Information Technology, which is the technology that can keep a continuous and automate information capturing without
failures. That is why BAM is used to automatize the monitoring and improvement process and for strengthening the effectiveness of process activities: “By using BAM, you can monitor a business process in real time and generate alerts when the business process needs human intervention” (Sanders y Snowman, 2009).
The main benefits of this functionality are:
– Automates data capture and aggregation.
– Provides real-time visibility into business processes.
– Can alert users.
– Can capture data asynchronously (Sanders y Snowman, 2009).
This technology is usually present within Business Process Management and Business Intelligence solutions, and is used when the business’ strategy employs apps built from service-oriented architecture. It is also used when there is a strong component of web connection in the strategy of the company (Sanders y Snowman, 2009). For this reason, one of its main functionalities is to detect communication processes and to send permanent messages to assure the quality of the answers the company gives to its customers’ requirements. In contrast with Business Intelligence, which is mainly related to the external information of the company, BAM is mostly in charge of the information coming from internal processes and communications in the organization.