This is the cyberspace where we can find the huge amounts of information that can be accessed to through Internet. Its development began in Switzerland in 1989, where researchers of CERN institution “created a protocol for standardizing communication between servers and customers” (Encyclopaedia Britannica, britannica.com). In the mid 90’s, WWW had already millions of active users. Since its beginning, WWW has become the basis of most of human social activities.
Currently, technological development has allowed an access to this web through all kind of devices, as smartphones and tablets. For this reason, today, about half of searches in WWW are made through these individual and private devices, and not only through institutional computers or public systems.
The technology of the World Wide Web, perhaps the cultural technology of our time, is invested with plenty of utopian and dystopian mythic narratives, from those that project a future of a revitalized, Web-based public sphere and civil society to those that imagine the catastrophic implosion of the social into the simulated virtuality of the Web (Herman y Swiss, 2000).
This great influence has forced businesses to have their basis also in this information and communication source, and this has radically changed the speediness of their operations and the technological needs of companies. An intelligent use of these tools is a necessity of current market and of the future development of businesses in the world.