How to use technology for new product development

Business, like all other systems in the world, must change and adapt to new circumstances. If there is no aim for this, the company will not be able to remain competitive and will lose the credibility of its customers. In this environment, often what companies need to adapt to new demands is to be able to develop new products, ones that respond to the needs of new types of audiences or new populations with different ways of thinking. Only then can they expand and keep up with the pace of businesses today.

To thrive in this complex and rapidly shifting environment, organizations must not only understand their customers deeply, but also must be able to address those needs with products and services that exceed rapidly evolving customer expectations. And as technology becomes increasingly central to product and service development, CIOs and other technology leaders have an opportunity to engage with customers and contribute directly to the top and bottom line. (cio.com)

Faced with this challenge, many managers of organizations feel unable to generate new products simply because their business is so demanding that there is no time to come up with different ideas. Then, in order to develop a new product, the organization would have to hire a consultant or someone external who has the time to do it, which is difficult in many occasions.

At Dexon Software we have realized that the best way for the organization, with its own dynamics and without stopping any of its processes, can devote time to the generation of new products, is through the use of process automation technology, because with this help repetitive tasks can be left aside and people working in that organization can use their expertise to devise new services or products that will grow the business. However, in addition to this basic function, there are other things that technology provides.

Automation, creativity, creative time

In the business world, the link between automation and creativity is attracting plenty of attention. Forrester principal analyst Diego Lo Guidice points out that AI augments human creativity in ways that aren’t immediately obvious. “It will do more than just free workers up to be more creative (that’s the basic expectation of AI); it will also help us think differently,” he wrote in a recent blog post. (techcrunch.com)

Automation is a completely new way of structuring the business. Far from being just a way of doing repetitive activities through technology, it is a new way of thinking for the organization. It radically transforms how each worker goes about his or her task, which allows new ideas and new ways of innovating to begin to emerge.

So, automation manages to bring together the time to think about new products (because the technological tools will take care of the tasks), but at the same time begins to open our minds to the reality of today’s business and familiarizes us with the new rhythms and new needs that customers are beginning to develop thanks to the permanent technological connection that exists in the cities of the world. Thus, it is a complete way of approaching product innovation for an organization.

In addition to this, technology also provides the possibility to store all the business information to analyze it and draw important conclusions for the proposal of new products. Data analytics tools are designed to mix information in many different ways in multilevel analyses and offer insights hidden in the organization’s data.

Thus, if you combine the free time of employees and people with experience in business development, plus the new perspectives provided by an environment connected through information technology, and finally the deep insights provided by data analytics, you have the complete picture of how to achieve the creation of new products in a reliable way, as the success of that innovation is largely guaranteed.

Last but not least, let’s mention this factor of an innovating company:

However, there’s yet another reason to embrace AI and automation. When people work in a creative environment, they’re generally happier and a lot less likely to look for another job. It’s no secret that the pandemic has changed perceptions about work — and fueled higher levels of resignations. When organizations unleash creativity and introduce new efficiencies, they create a positive updraft that makes a real impact on the business and its customers. (techcrunch.com)

For Dexon Software it is very gratifying to see all these transformations in our customers. Our intention is to become an ally in the adaptation of technology to business and ensure that the process automation and analysis capabilities provided by the Dexon Business Process Management solution become added value for the organization and ultimately lead to a willingness to innovate and grow in ways that could not have been imagined before.

Post de interes

Compartir este post

Facebook
Twitter
LinkedIn
WhatsApp