What is digital transformation and why is it so important? What are the challenges posed by it? Digitalization means that a company seeks to transform its information, archives, documents, etc., to digitality. In addition, it is also a tendency to transform into digitality all the communications that take place in the organization, in such a way that this communication can be fastened and become safer due to the possibility of tracking conversations and store them in information warehouses. This generates a change in businesses’ strategies:

Put simply, digital transformation is the application of digital technologies to create new business models. The aim is often to solve business pain points, improve efficiencies, and deliver a more personalized customer experience. Digital transformation is based on the notion that digital tools, such as ERP solutions, can benefit every area of a business. In other words, these tools can help companies improve their processes and culture so they can remain competitive and relevant (panorama-consulting.com).

This transformation is important because businesses have gained a velocity never known before in the markets around the world. Digital technology, the usage of smartphones by a huge number of people, internet, the immediate connection with any person in any place in the world, all this makes that companies should improve the effectiveness of processes ad make clients to receive a better answer to their customers. Only by this they can keep on being competitive. For that reason, it is necessary to think on the challenges of digital transformation.

Digital transformation is not only to achieve the use of digitality in the business, but it implies a radical change in business structures and in the forms it is developed: we need to change not only the technological base of communication, but also the cultural basement of the organization, in order for all the team to understand the value of digitality and for it to get aligned to its usage in a fast and practical manner.