In the corporate world we hear constantly about competitiveness, but we don’t often take the time to understand what is actually the competitive quality in an organization. However, it is useful to see a concrete definition for having a reference when the business strategy is designed and generated, because what this strategy usually seeks is to make the company competitive. Let’s take as an example this definition:
In the case of business competitiveness, we can define it as the ability of organizations to produce goods or services with a favorable quality-price ratio that guarantees good profitability while achieving customer preference over other competitors. Competitiveness ensures that the company is sustainable and durable (gb advisors, 2019).
As it can be seen, a key factor in competitiveness is the opinion of clients and the value they give to the company. Customers are the element that establishes if the quality-prize relation is appropriate for the company to survive and thrive, because in the end it is the decision from customers, about using products from the company, what assures that it receives the profit needed for paying to employees and stakeholders. For this reason, everything that aims to the improvement of customer satisfaction in a business is an adding value factor for the competitiveness of it.
The Business Process Management software is an essential tool for optimizing the actions of the company and thus make it more valuable in the eyes of the customers. For that reason, it is a differential element that makes the company to gain competitiveness and strengthen its processes in the market, and assures its survival in the demanding world of businesses. What is exactly the benefit BPMS bring to an organization?
Consistency is related to the stability of the activities in the company, this is, its ability to fulfill its commitments, to develop activities in the right times, to answer to communications with quality, good information and right timing. Consistency “impacts most of your business and you have to adapt strategies and structures to each part” (Mariah, 2017).
This means that consistency is the result of successfully planning the activities and schedules for them, the people in charge of each one and the links between the all. This also brings customer reliability on the company, for they feel satisfied their needs by the organization.
BPMS is the right technology for achieving these high levels of reliability and fulfillment, because the solution holds together all the activities in an automatic system that stores the map of the whole operation and generates notifications for each action to be made in the right time, related to the time customers are expecting as well as time related to the coordination the employees need for have and organized teamwork. BPMS assures that everything that has been planned as structure and strategy during the design of process has an actual concretion in the activities.
When a company designs its processes and then display this design in concrete actions it can have two kinds of results. It can achieve the aimed goals and succeed in the operation or it can have problems, not fulfilling what it stablished at the beginning of the activity. In the first scenario what the company must do is to maintain the process exactly as it was performed in the occasion it got the expected results. This is reproducibility.
Reproducibility is the ability to display again the operation in the very same way over and over again, because that specific way turns out to be successful and brings the expected results. Thus, the company can trust that similar results are always going to be obtained with this order of actions, and not much energy has to be expended in solving new issues each time.
BPMS assures a perfect reproducibility, because the system records all the processes and the kind of answers that employees give to each activity. So, the company always have the process scheme available for using it again without minding who is participating in it. If, for instance, the team is replaced, or specific conditions vary, there is no need to begin again, but new responsible people can get adapted to the recorded scheme.
Transferability in a company has to do with the quality of communication, this is, the ability to transfer a given information from one place to another without losing quality in the contents of the message. As BPMS records all the operation, it has always in its files a copy of all the messages, communications, information, etc., as well as the data on sending dates, people involved, response received, etc. Thus, when an information has to be transferred from a place in the organization to another, the company can trust the transparency of this transfer, and that there won’t be alterations that could bring problems to the optimal development of the tasks depending on that information.
Measurability is the ability to quantify something. Measuring is a key factor in the improvement of any company: “Business improvement is the process of measuring, changing and measuring again to improve the revenue, efficiency and reputation of a firm” (Spacey, J., 2018). As we have already pointed out, a key factor in BPMS is its ability to store and keep actualized and organized the complete record of the operation in the business.
Only through such a record, that is enriched in real time and that is reliable and transparent, is it possible to make realist measurements of the performance of the organization. For this reason, besides being a key for communicative processes, PBMS is a key in any attempt of business improvement.